Accompanying buyers to tour homes can be a more slippery endeavor than most agents realize. Clients will always share the big things they like about a home, and often ones they don’t like. But many may not provide opinions about “minor” turnoffs, especially if they feel they could be insulting to the owners. So it’s…

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For the lucky (or prescient) people who stacked some Bitcoin back when the digital currency sold for a few dollars instead of tens of thousands, there aren’t a lot of direct benefits if you don’t cash out. Crypto doesn’t pay dividends, and not a lot of banks are excited to see your bitcoin as collateral…

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Economic uncertainty has once again put pressure on mortgage applications, taking a downturn in response to mortgage rates rising once again, according to the latest data. The Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey saw applications dip 1% for the week ending Aug. 21. On an unadjusted basis, applications dipped 2%.  MBA’s Vice President…

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Younger Americans often hear lectures from their older counterparts on what it means to be an adult, and the importance of eventually owning a home. A stereotypical baby boomer may admonish millennials and Gen Z for not yet owning a home, believing that these young adults are simply content to remain unemployed and dwell in…

The post Nests Remain Full as Unaffordability Keeps ‘Shadow Buyers’ at Home appeared first on RISMedia.

Above, from left, Becky Beyer and Stephanie Bowling  Pillar To Post Home Inspectors announced that two members of its marketing leadership team have been recognized by Franchise Assembly: Becky Beyer, vice president of Marketing, was named a 2026 Franchise Marketing Trailblazer and Stephanie Bowling, senior director of Marketing, was recognized as a 2026 Franchise Marketing…

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Lofty has announced Lofty Front—a new acquisition and conversion engine designed to establish agents as local market experts.  The concierge-built IDX website—engineered to rank on Google and AI search—is offered as a stand-alone product (compatible with any tech stack) or connected directly to Lofty AOS. Lofty said that Lofty Front will help transform an agent’s…

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HomeServices of America has announced that Prosperity Home Mortgage, LLC, its wholly owned mortgage company, is adding mortgage servicing to the HomeServices portfolio of services. The company aims to extend the company’s relationship with consumers from the beginning of their home search through the life of their mortgage. According to the company, the additional service…

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